CloudCover Leadership is comprised of Service-Industry Veterans and Creative Entrepreneurs


Customers need maintenance management. So, we decided to create a software and services solution that would associate an organization's entire infrastructure specifically, assets, contracts, vendors, budgets and departments. In 2014, CloudCover was born as the Gartner-recognized software for Hybrid Maintenance Management (HMM). CloudCover is now channel-centric and has since seen great market adoption and currently counts over 4500 end-users, 100's of channel partners and 250,000+ of assets being supported in over 60 countries.

Executive Team

CloudCover's executive team possesses a unique combination of entrepreneurial, IT sales, channel management, services/logistics management and software development expertise. We emphasize customer satisfaction, innovation, market expertise, channel focus, simplicity and clarity. Our entrepreneurial spirit encourages flexibility, creativity and nimbleness. We look forward to building long-term relationships and helping to make your businesses as successful as possible.

Jeff Huggins | CEO and President

Bringing years of success as both an entrepreneur and investor, Jeff Huggins launched CloudCover in 2015 after recognizing the changes in the IT maintenance management space. Previous to CloudCover, Jeff had already launched and sold several successful IT companies. 

But as IT environments grew more complex and risks and cost took on more variety, he recognized the growing need from customers for what the industry now calls “Hybrid Maintenance Management.”

With the move away from a single source model and into a diversified support profile of hybrid maintenance the need for a single repository that allowed customers to manage their hybrid environment in a normalized, easy to understand view became clear. 

Through CloudCover, Jeff has built a company focused on creating the only AI backed hybrid maintenance management platform solution, supported by a data science team and backed up by an expert global service delivery team. His leadership skills have attracted other like-minded highly motivated leaders to the company who share the same passion to build flexible, creative, and nimble IT solutions.

Joe Scordino | Chief Revenue Officer

Joe spent the past thirty years working with great teammates, leaders, and financial sponsors in transforming SMS from a regional IT service provider to the global leader in independent support. Upon pivoting from entrepreneurial ownership in 2005, SMS (now Curvature) grew at a CAGR of over 20% through his departure in 2019. His most recent roles included Managing Director of North America, and Chief of Staff to the CEO. 

Joe is excited to join CloudCover as the company is well positioned to take advantage of several disruptive market forces that will enable greater opportunities for CloudCover’s community of resellers. CloudCover has an industry leading SaaS platform that enables VARs, MSPs and other types of resellers to normalize all the inbound data they receive from OEMs, Distributors, and other suppliers. 

This normalization provides users with customized dashboard views of all contracts simplifying change and renewal management, budgeting, and upgrade planning. Incident management can also be incorporated along with APIs to interact with current systems. Joe looks forward to building a GTM strategy and supporting sales team that will empower our clients to achieve their growth objectives. 

Elliot Kulick | Vice President of Operations

Elliot is a senior technology leader bringing over 25 years of experience in the IT space to his work at CloudCover. He holds a reputation as an organizational leader, adept at developing and implementing efficient company-wide operations. His career has included positions that have taken him across three continents, improving customer service, streamlining processes, and delivering better business outcomes in a variety of senior roles and leadership positions.

As the VP of Operations at CloudCover, Elliot is focused on optimizing the continued growth of CloudCover’s objectives in both the Platform as well as empowering Channel Partners and their End Users with intelligent solutions for their complex service and growing delivery requirements. His background in Managed and Professional Services as well as the SaaS space, gives him a deep understanding of the direct and indirect channel as it relates to end user customers and their individual business and technology needs.

Using CloudCover’s unique intelligent platform and service delivery support backed by AI and machine learning, Elliot will be focused on improving processes, allowing our team to grow and scale resulting in a world class experience.

Management Team

Aaron Sorenson | Director of Data Science Services

Adam Gu | Director of Software Engineering

Carmelo Grecia | Director of Technical Services

Jennifer Homan | Director of Sales Operations

Tracey Carl | Director of Marketing

Take a look at CloudCover

Gartner - recognized CloudCover is completely unique to the marketplace and offers incredible value and control of your maintenance environment. If you’d like to learn more about the CloudCover Model and see our platform in action, click below. You’ll be contacted right away.