CRN’s 2026 Women of the Channel Honors Cassidy Smith and Felicia Loetscher of CloudCover

Irvine, CA, May 4, 2026 — CloudCover, a Gartner-Recognized “Cool Vendor in Channel Enablement,” proudly announced today that CRN®, a brand of The Channel Company, has recognized Cassidy Smith, Director of Marketing, and Felicia Loetscher, Sales Operations Team Lead, on the prestigious Women of the Channel list for 2026.

This annual CRN list celebrates women from vendors, distributors, solution providers and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2026 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers.

Cassidy Smith, Marketing Director at CloudCover, has been named to the 2026 Women of the Channel list in recognition by the CloudCover leadership team, and prior honoree Tina Garcia, for her leadership in advancing the company’s channel marketing strategy and strengthening partner engagement across the ecosystem. She has built a scalable, cross-functional marketing foundation that enables partners, supports revenue teams, and elevates CloudCover’s brand visibility. Cassidy works across the organization and with external partners to ensure aligned execution. She led channel messaging and developed a partner enablement approach to help partners accelerate go-to-market strategies through streamlined tools and assets. She also improved engagement through marketing automation and represents CloudCover at industry events.

Felicia Loetscher, Sales Operations Team Lead at CloudCover, is a key driver of the company’s commercial performance and operational efficiency. She brings strong analytical rigor and executional discipline to enabling scalable sales success, ensuring the organization has timely, accurate, and competitive pricing to support consistent revenue growth and improved win rates. Recognized by CloudCover’s leadership team and previous Women of the Channel Award winner Tina Garcia, she is known for her reliability, collaboration, and cross-functional leadership. Felicia has also helped advance internal tools and processes that improve quoting efficiency and data-driven decision-making, while leading and developing the Sales Operations function in support of CloudCover’s broader growth strategy.

“It’s a privilege to celebrate the remarkable achievements of these women who are driving meaningful change across the IT channel,” said Jennifer Follett, VP of U.S. Content and Executive Editor, CRN at The Channel Company. “Each honoree has demonstrated exceptional leadership and a commitment to bold, innovative strategies that fuel transformation, growth, and success for their organizations and the broader channel. We’re proud to recognize their impact and look forward to seeing how they continue to shape the future of our industry.”

“We’re proud to see Cassidy and Felicia recognized on this year’s Women of the Channel list,” said Jeff Huggins, President and CEO of CloudCover. “Cassidy has been instrumental in elevating our brand and sharpening how we show up in the channel, while Felicia continues to drive the operational rigor that enables our sales team to execute and scale. Their leadership is making a measurable impact across our business and partner ecosystem, and this recognition is well deserved.”

Robert Kenney, CRO of CloudCover, added: “Cassidy and Felicia each play a critical role in how we show up in the channel every day. From marketing to operations, they are helping shape a more aligned, efficient, and partner-centric organization. This recognition is well deserved and speaks to the impact they continue to make across CloudCover’s growth journey.”

The 2026 Women of the Channel will be featured online beginning May 4 at crn.com/wotc.

About CloudCover

CloudCover is a channel-only provider of third-party maintenance (TPM) and IT lifecycle management solutions, helping partners deliver scalable, global IT services without the need to build their own infrastructure. Powered by the CoverIT™ platform, CloudCover enables partners to streamline service delivery across complex, multi-vendor environments with greater efficiency, visibility, and control.

Through its direct-to-channel model, CloudCover supports partners with global field services, in-house L3 engineering expertise, and a connected ecosystem spanning contracts, assets, service operations, and analytics. By unifying fragmented IT service workflows into a single platform, CloudCover empowers partners to deliver consistent, high-quality IT lifecycle services from desktop to data center.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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The Channel Company Contact:

Jessica Beaudet

The Channel Company

jbeaudet@thechannelcompany.com