CloudCover Promotes Mike Certoma to Vice President of Product to Drive Innovation and Growth in 2024 -

CloudCover Promotes Mike Certoma to Vice President of Product to Drive Innovation and Growth in 2024

Irvine, CA February 20, 2024 – CloudCover, a Gartner-Recognized “Cool Vendor in Channel Enablement,” proudly announces the promotion of Mike Certoma to the role of Vice President of Product. This strategic move aligns with CloudCover’s ambitious business initiatives for 2024, focusing on bringing new Software as a Service (SaaS) products to market and sustaining growth in the VAR and reseller channel partner market.

Mike, with his extensive background in product development for field service delivery solutions, brings a wealth of expertise to his expanded role. His promotion is part of a recent trend within CloudCover, showcasing the company’s cultural commitment to rapid growth. Jeff Huggins, President and CEO of CloudCover, notes, “Mike’s promotion is a testament to our dedication to fostering talent and driving innovation within our organization. It reflects a broader commitment to positioning CloudCover as a leader in the IT Services marketplace.”


Differentiating in the IT Services Marketplace

Jeff Huggins emphasizes how CloudCover’s product development sets it apart from other infrastructure and field services companies. “Our focus is on empowering our channel partners and evolving our tech stack into a product suite that allows our partners and their customers to manage the complete IT lifecycle, maintenance support and delivery of project-based professional services engagements in a holistic customer centric platform. This is where CloudCover differentiates itself in the IT Services marketplace,” he states. “Our commitment to supporting our rapid growth is evident in the recent trend of our executive team expansion, including Mike Certoma’s well-deserved promotion.”


Mike Certoma’s Vision for CloudCover’s Future

Mike Certoma expresses his excitement for the expanded role, stating, “I am thrilled to lead the product development team at CloudCover. Drawing on my experience in designing global field service software solutions, I am confident that, combined with the existing CloudCover Platform, we bring something completely unique to the marketplace.” Mike emphasizes his commitment to creating efficient processes for quick product launches, gathering customer feedback, and developing products that align with Channel Partner business initiatives.


Accelerating Growth in 2024

CloudCover’s recent success is marked by a remarkable 46+ percent growth in 2023. As the company ventures into 2024, it aims to expand its product line and service offerings. The creation and filling of the VP of Product role signifies CloudCover’s dedication to accelerating and enhancing its ability to support channel partners and their customers. This strategic move underlines CloudCover’s commitment to staying at the forefront of industry innovation and providing unparalleled solutions to its clients.


About CloudCover

With over 150 channel partners, CloudCover has established itself as a leader in the IT lifecycle management space. The company’s unique intelligent direct-to-channel model combines maintenance management products with OnDemand™ global maintenance and field service delivery. CloudCover empowers channel partners and their customers with a singular view of contracts, warranty, and maintenance information through customized product dashboards.

Channel partners can self-brand products, offering fully integrated, built-in support options for their teams and end-users. CloudCover’s platform enables channel partners to easily purchase or extend contracts, saving clients over 40%+ on maintenance costs. The platform also facilitates automated renewals and provides access to expandable, global maintenance support through a self-serve platform. For more information or a demo of the CloudCover platform, please visit